When we say Google Adwords we’re referring to Google’s PPC (pay per click) program in which you can advertise said product, brand, service (etc) on the search engine itself when people are trying to search for things they’re interested in finding more information about. Pay per click is a pretty self explanatory term so theirs no need to ‘go in to detail about that but the great thing about Google doing something like this is because, Google search engine itself is an everlasting sea of answers to questions. It’s the go-to place when somethings on your mind and you need clarification. Having your ads on such a powerful entity makes it almost impossible for it not to interacted with and notice by a handful of people.
One of the many good things about Google Adwords is its relatively cheap to get started, so practically anyone with a little bit of money can get a campaign up and running in no time. Much like the way Facebook works, Google recognizes your success and hard work through your CTR (otherwise known as click through rate). This means that if your campaign is doing good then your CPC will reflect it and the price will be good to. This search engine is ever-growing and you’ll constantly be having new people see your ads instead of having 1 person see your ad 3 times. This can increase your chances of getting an authentic click by almost 30%. You can even target multiple keywords to get a wide array of potential customers to come and visit what it is you have to offer.
Another neat thing about Google Adwords is you can test multiple advertisements for each specific keyword so you can get an accurate result on what exactly it is you should be showing and what language to use with a certain group of individuals.
However their are some downsides to this. Understanding how to use Google Adwords takes a lot of time and can be extremely difficult and tedious task. Another thing is if your keywords aren’t appropriately targeted it will without a doubt, affect the results of your whole campaign without you knowing until then end. Which could result in a substantial waste of your money.
Now don’t get me wrong their are some cons to this great platform. But needless to say it’s something you’re going to want to learn how to use and utilize to its maximum potential because they’re is a huge potential to make a lot of money using Google Adwords.
The reason why Facebook is such a great place to market your brand, product, service etc. Is because it has an incredibly abundant amount and types of people using it. It’s diversity makes it easy to market quiet literally anything and be able to find the right people to show it to. Facebook is a universally recognized place to go when looking for friends and family. When they’re doing so that’s your opportunity to show something they might be interested in. If you’re trying to increase awareness for your newest and best product, then Facebook is the place for you.
One of many great things about Facebook ads is how easy it is to get started advertising. Facebook will hold your hand and walk you through how exactly to get your first campaign up and running. They’ll even make suggestions on things you can improve to make your ad more successful for your own sake. Which is another great thing about Facebook. They do everything they can to make sure you get the credit you deserve for the time you put into this stuff. Facebook recognizes hard work by rewarding you with cheaper CPC (cost per click) depending on how good your campaign is. So lets say your ad is running at a 2.4% conversion rate, Facebook see’s that and realizes you’re doing something right and rewards you by lowering the CPC therefor making it easy for you so get sales because the cost is lower so its not so harsh when one of those clicks are accidental or not interested.
Another thing is how great their audience targeting is. They allow you to target very specific areas in the world. You can direct your ad at people in your town if your business is local and you’re trying to generate some traffic. You can target certain ages in case what your advertising doesn’t apply to all age groups or if you just want a certain age to see what it is your advertising. It gets very detailed but you’ll see what I mean if you use it for yourself. The reason you can be so specific is because people share very detailed things about their life on Facebook. Although you can’t have direct access to specific peoples information, the audience tool allows you to direct your ads at them without interacting with them.
As you can see, Facebook is a great place to get the word out about your newest venture and whatever it is your trying to achieve. They even do the honor of helping you make your dream come true, one step at a time.