The reason why Facebook is such a great place to market your brand, product, service etc. Is because it has an incredibly abundant amount and types of people using it. It’s diversity makes it easy to market quiet literally anything and be able to find the right people to show it to. Facebook is a universally recognized place to go when looking for friends and family. When they’re doing so that’s your opportunity to show something they might be interested in. If you’re trying to increase awareness for your newest and best product, then Facebook is the place for you.
One of many great things about Facebook ads is how easy it is to get started advertising. Facebook will hold your hand and walk you through how exactly to get your first campaign up and running. They’ll even make suggestions on things you can improve to make your ad more successful for your own sake. Which is another great thing about Facebook. They do everything they can to make sure you get the credit you deserve for the time you put into this stuff. Facebook recognizes hard work by rewarding you with cheaper CPC (cost per click) depending on how good your campaign is. So lets say your ad is running at a 2.4% conversion rate, Facebook see’s that and realizes you’re doing something right and rewards you by lowering the CPC therefor making it easy for you so get sales because the cost is lower so its not so harsh when one of those clicks are accidental or not interested.
Another thing is how great their audience targeting is. They allow you to target very specific areas in the world. You can direct your ad at people in your town if your business is local and you’re trying to generate some traffic. You can target certain ages in case what your advertising doesn’t apply to all age groups or if you just want a certain age to see what it is your advertising. It gets very detailed but you’ll see what I mean if you use it for yourself. The reason you can be so specific is because people share very detailed things about their life on Facebook. Although you can’t have direct access to specific peoples information, the audience tool allows you to direct your ads at them without interacting with them.
As you can see, Facebook is a great place to get the word out about your newest venture and whatever it is your trying to achieve. They even do the honor of helping you make your dream come true, one step at a time.