When we say Google Adwords we’re referring to Google’s PPC (pay per click) program in which you can advertise said product, brand, service (etc) on the search engine itself when people are trying to search for things they’re interested in finding more information about. Pay per click is a pretty self explanatory term so theirs no need to ‘go in to detail about that but the great thing about Google doing something like this is because, Google search engine itself is an everlasting sea of answers to questions. It’s the go-to place when somethings on your mind and you need clarification. Having your ads on such a powerful entity makes it almost impossible for it not to interacted with and notice by a handful of people.
One of the many good things about Google Adwords is its relatively cheap to get started, so practically anyone with a little bit of money can get a campaign up and running in no time. Much like the way Facebook works, Google recognizes your success and hard work through your CTR (otherwise known as click through rate). This means that if your campaign is doing good then your CPC will reflect it and the price will be good to. This search engine is ever-growing and you’ll constantly be having new people see your ads instead of having 1 person see your ad 3 times. This can increase your chances of getting an authentic click by almost 30%. You can even target multiple keywords to get a wide array of potential customers to come and visit what it is you have to offer.
Another neat thing about Google Adwords is you can test multiple advertisements for each specific keyword so you can get an accurate result on what exactly it is you should be showing and what language to use with a certain group of individuals.
However their are some downsides to this. Understanding how to use Google Adwords takes a lot of time and can be extremely difficult and tedious task. Another thing is if your keywords aren’t appropriately targeted it will without a doubt, affect the results of your whole campaign without you knowing until then end. Which could result in a substantial waste of your money.
Now don’t get me wrong their are some cons to this great platform. But needless to say it’s something you’re going to want to learn how to use and utilize to its maximum potential because they’re is a huge potential to make a lot of money using Google Adwords.